Effective consulting is transformative, and promotes growth by leveraging talent, creating efficiency and discovering new opportunities. My extensive global experience established in some of the most complex markets in the world can provide you with everything you need, establish a clear strategy, rationalize your operations, or allow you to expand into unknown areas.

Contact me now to see how I can take your business or project to a new level.


I am known and respected as an international business practitioner and a pioneer of the online gambling industry. I have a track record of successfully leading businesses, achieving sustained periods of growth, successfully navigating change, overcoming adversity and maximising shareholder value. Through David Carruthers Consulting Limited (DCCL), I am now delivering bespoke consultancy services to businesses and entrepreneurs.

Perfectly positioned to provide a range of consultancy services tailored to your business needs or individual requirements. I can unlock the solution to your business problem or enhance your project’s potential by providing independent feedback, ideas and advice. I can assist in the development and execution of business strategy, international marketing, operations support, change management, crisis management, motivational events and executive team mentoring.

In the early 2000s, as CEO of a leading online gaming company, I transformed the organisation from a privately held, family-run business into a London AIM Market listed plc. Having built a strong and capable management team and substantive new operations infrastructures in Central America, The Caribbean, Europe and Asia, I evolved the business into an industry leader using a combination of deft commercial expansion, targeted merger and acquisition, innovative marketing and astute application of new media to deliver product to market.

I have earned a reputation as a proficient and engaging communicator having passionately and openly campaigned for independent oversight, consumer protection and government regulation of the online gambling industry in the USA, and having made numerous appearances as a panelist and keynote speaker for the online gambling industry at worldwide events.

Since launching DCCL I have provided consultancy services to a range of clients located in Europe, China and South East Asia, and across a variety of sectors including interactive software development, gambling and leisure, music and new media, international fashion retail (online and offline) and brand management.


My approach to business and client relations is governed by a short set of core values that I believe are fundamental to the development of successful, reputable and enduring businesses partnerships.


Progressively evolving to meet the ever-changing landscape of the modern world, actively seeking out new challenges and experiences, daring to venture into new territories, and identifying and following growth opportunities in interesting and emerging markets.


Being open and honest in all aspects of life and business, engendering trust through clear communication and consistent behavior, and ensuring all decisions are taken in the best interests of all stakeholders.


Thriving on the demands and challenges presented by everyday business operations, encouraging collaboration and involvement with exciting, successful enterprises, and helping individuals, teams and businesses to reach their potential and fulfill their dreams.


Ensuring careful evaluation and development of the optimum solution or strategy for your business or project, always providing a balanced perspective based upon personal experience and the valued opinions of others.


I offer my clients my dedicated personal involvement in every project to develop a long lasting and successful business partnership. The needs of one client will invariably differ from another, however, one very important requirement will remain consistent for all clients: the expectation that their business is truly valued by those they put their trust in. I am committed to meeting that expectation and repaying the faith clients place in me. Together, we shall develop solutions and drive your business or project forward enabling it to not only achieve, but to surpass its goals and objectives.

My primary areas of expertise and consultancy practice are:


A sound business strategy is a fundamental requirement for success. I support my clients in defining and implementing strategies that will enable their business to successfully navigate change, achieve sustainable competitive advantage and outperform the competition.

Change management is a complex topic that touches every part of an organisation. Managing change requires careful consideration of your objectives and desired outcome, as well as a look into the approach and rationale governing how you operate. I can help you achieve successful change and free up your key people to focus on driving business operations forward.


The phrase ‘we do it like this because we always have’ is often a nail in the coffin of a business or a business process. Operations often need a refresh or a new approach to overcome long-standing issues and avoid falling behind the competition. I assist in identifying the root cause of seemingly unshakeable yet critical problems and introducing new practices to improve results.

We operate in a truly global economy and we should not underestimate the importance of cultural awareness; it can be the one missing element that is inhibiting your international marketing efforts. I bring a wealth of international business experience and an understanding of the cultural dynamic needed to deliver effective international campaigns.

One of today’s biggest challenges for many businesses is how to integrate e commerce with traditional commerce. Successful integration of the two can create real value and positively impact revenue. Often the first task is to negate internal competition that may exist between each channel and harness best practice from each channel. Bringing independent external advocacy and discussion can assist in achieving efficient cross-channel teamwork.


Founded by Asia Gaming Brief Gaming Industry Hall of Fame member David Carruthers who has a track record of success over a 40+ year period in the sector.

David Carruthers Consulting Limited is a specialist advisory business for the global sports betting & iGaming sector. With unparalleled experience to call upon and a truly global network, David Carruthers Consulting Limited will focus on identifying suitable M&A targets, market access opportunities, sources of finance and strategic partnerships.

Leveraging from direct operational experience on both the B2C and B2B channels of the sector, along with a track record of success covering IPO, startups and bringing businesses together, David Carruthers Consulting Limited taps into its extensive international network, experience, and knowledge, to deliver exceptional results for clients around the world.


Many organisations introduce a tailored mentoring program to support personal development and to motivate the executive management team. Personal development initiatives can help deliver sustained change across your business and directly lead to enhanced performance in your workforce and the business as a whole.

A combination of business and life experiences has given me a unique perspective on the world. Whether speaking to individuals, small or large groups, I will share my perspective, aiming to inspire and excite my audience.

My personal story is one that will capture the imagination and demonstrates the heart, tenacity and resilience to succeed in life and business. It is a tale of facing adversity and crisis, and emerging stronger for it. Allow me to share learning from my many experiences and I will help equip your team to face and navigate the unexpected. We never know when hard times may come, but we can prepare and practice for their arrival.



I am a successful and experienced UK plc CEO and an entrepreneur. I am both a leader and a team player that is able to confidently guide and motivate others through periods of uncertainty and change, all with boundless energy, self-discipline and a sense of humor.


Founded DCCL – a management services consultancy, to help businesses and entrepreneurs prosper from tailored and professional consultancy services.

Co-founded Phoenicia International Trading Limited – a high-end fashion retail operation and brand management business operating across China.

Launched online multi brand high fashion offering. www.odenn.com with sourced product from over 75 brands showing at London and Paris fashion weeks. Opened an ODENN flag-ship retail store in Shanghai.

Launched the Kat Maconie ladies fashion shoe brand in China opening retail shoe stores in Beijing (2), Shanghai (1), Chengdu (2) Shenyang (1) and Hong Kong (1).

Established Kat Maconie ladies fashion shoe production in Guangdong China and Established a business HQ for Phoenicia International Trading Limited in Guangzhou, China.

As CEO, spearheaded the growth and corporate development of BETonSPORTS from a family-run private business to a successful public listing on the London Stock Exchange AiM Market. The flotation and subsequent placements raised over $150 million ($50 new money).

Completed a series of successful business acquisitions in Asia and Central America for BETonSPORTS.

Delivered lectures and courses to graduates and postgraduates at Wolverhampton University Business School.

Consistently delivered increased profitability, growth, successful change management, project management, business development, and people development during nearly a quarter of a century at Ladbrokes PLC.


Mandarin Learning Centre, Cultural University, Taipei, Taiwan, Chinese Language Studies Level 2, 2016.

University of Wolverhampton Business School, Masters Degree in Business Administration (MBA), 1995.

University of Central England, Postgraduate Diploma In Management Studies (DMS), 1993.


Running, Wine, Travel and Cooking.

Wine, travel and cooking are fun but I love to run. Running is my salvation. When you are on the cliff edge, exhausted and frightened, that is when you need to dig deep and refocus on what it takes to be great again. Running empowers me with the resilience and fight to succeed.

In my late 40s I stepped on to a treadmill for the first time in over 35 years. The seed germinated from there. I ran for a team and I ran for myself. I had new goals and a new passion that ultimately influenced my personal and professional decision making for the better. I ran and ran and ran. My times improved and I continually surpassed my goals. I ran 2:59:23 for a marathon at the age of 55 and I ran a mile in just 4:58. Running has had an enormously positive impact on my life, changed me forever and helped make me the person I am today.


Every enquiry and contact is important to me and all submissions will be acknowledged or answered within 24 hours of receipt.